As Blackpool Carers Centre marks its 20th anniversary, the charity is celebrating two decades of supporting unpaid carers with the launch of a brand new look.
The refreshed branding symbolises both the organisation’s proud history and its ambition to continue improving life for carers and their families across Blackpool.
The new identity retains the familiar colour palette that carers and partners associate with the Centre but introduces a reimagined design, that feels inclusive and full of energy. The updated logo places carers at its heart, providing a greater recognition of the focus of the organisation and a more recognisable brand to build awareness of the rights, needs and presence of carers in Blackpool.
Tom McMurdo, Director of Finance and Resources, said: “Our 20th anniversary felt like the perfect moment to reflect on how far we’ve come and to look ahead to the next chapter. The new branding captures our passion, quality and respect; values that have guided us well, in addition to helping us connect with new generations of carers, partners and supporters.”
The new identity will be rolled out across all communications, including a redesigned website, social media and printed materials, creating a cohesive and recognisable presence across the community. As the Centre celebrates this important milestone, one thing remains constant; a deep commitment to creating A Better Life for Carers, today and for the next 20 years.
